From 16 to 21 November 2009, Shangri-La Hotels and Resorts, will host a series of exclusive events together with Primum Familiae Vini.

Gala dinners will take place
- at Island Shangri-La, Hong Kong (16 November 2009)
- at Shangri-La Hotel, Tokyo (18 November 2009)
- and at Pudong Shangri-La, Shanghai (20 November 2009).

Trade and press events (by invitation only) will also be taking place at all above venues.
 
At gala dinners, a member of each family will present the family estate and one of its flagship wines that are hard to acquire in the marketplace, paired with specially designed menus.

In each city, the gala dinners will be moderated by longtime PFV friend Serena Sutcliffe M.W. head of Sotheby's Wine Department.

Guests will have the opportunity to celebrate their passion for fine food and wine through intimate and personal conversation with 11 families who are the historic owners of some of the world’s very greatest vineyards.

The PFV members in attendance will be Alessia Antinori (Marchesi Antinori), Baroness Philippine de Rothschild (Château Mouton Rothschild), Laurent Drouhin (Maison Joseph Drouhin), Egon Müller (Egon Müller Scharzhof), Etienne Hugel (Hugel et Fils), Hubert de Billy (Champagne Pol Roger), Marc Perrin and Pierre Perrin (Perrin et Fils), Paul Symington (Graham's, Warre's and Dow's Port), Juan-Maria Torres (Torres), Sebastiano Rosa (Tenuta San Guido) and Pablo Alvarez (Vega Sicilia).

A Primum Familiae Vini collection case, containing one bottle of each member's flagship wine, will be auctioned under the hammer of Serena Sutcliffe M.W. at the gala dinners for the benefit of a local charity.

More details here.